Gianduja Chocolate Explained: What It Is, How It Tastes, and How to Enjoy It
By Prestat Chocolates | Fine Chocolates and Truffles made in London | Published: 2026-08-31
Category: How-to Guides
Discover what gianduja chocolate is, its unique taste, how it differs from praline, and the best ways to enjoy it, including with truffles.
Quick Answer
Gianduja is a smooth chocolate made with hazelnut paste, giving it a nutty, sweet, and creamy flavor. It differs from praline in texture and ingredients. Enjoy it in truffles, as a spread, or in baking. Prestat's Gianduja of Piedmont Truffle Cube is a great way to taste it.

Gianduja chocolate is a beloved European treat that combines chocolate and hazelnuts into a smooth, creamy paste. If you've ever wondered what makes it special, this guide answers common questions about its origins, taste, and how to enjoy it.
Whether you're a chocolate lover or just curious, understanding gianduja can enhance your appreciation of fine chocolates. We'll break down what it is, how it tastes, and how to incorporate it into your routine.
What Is Gianduja Chocolate?
Gianduja is a type of chocolate that originated in Turin, Italy, in the 19th century. It is made by blending chocolate with hazelnut paste, typically in a ratio that gives it a distinct nutty flavor. The result is a smooth, spreadable chocolate that can be used in various confections.
Unlike regular chocolate, gianduja has a softer texture and a pronounced hazelnut taste. It is often used in pralines, truffles, and spreads. The name comes from the Italian carnival character Gianduja, who embodies the spirit of Turin.
- Gianduja typically contains at least 30% hazelnut paste, though the exact percentage varies by producer.
- It can be made with milk, dark, or white chocolate as the base.
How Does Gianduja Taste?
Gianduja has a unique flavor profile that balances the sweetness of chocolate with the earthy, nutty notes of hazelnuts. The texture is creamy and smooth, often described as melting in your mouth. It is less sweet than pure chocolate because the hazelnuts add natural sweetness and richness.
The taste can vary depending on the quality of the hazelnuts and the chocolate used. Premium gianduja, like Prestat's Gianduja of Piedmont, uses high-quality hazelnuts from Piedmont, Italy, which are known for their sweet, delicate flavor.
- Expect a nutty, sweet, and creamy taste with a smooth mouthfeel.
- It pairs well with coffee, wine, and other desserts.
Gianduja vs. Praline: What's the Difference?
Praline is a term that can be confusing because it has different meanings in Europe and North America. In Europe, praline often refers to a chocolate shell filled with a nut-based filling, which may include gianduja. In North America, praline typically refers to a candy made with sugar and nuts, like pecan pralines.
Gianduja specifically refers to the chocolate-hazelnut paste itself, while praline can refer to various nut-based confections. In the context of chocolate, gianduja is an ingredient, whereas praline is a finished product. So, all gianduja is a type of praline filling, but not all pralines are gianduja.
- Gianduja is a paste, while praline is a confection.
- When choosing chocolates, look for 'gianduja' if you want that hazelnut-chocolate blend.
How to Enjoy Gianduja Chocolate
Gianduja is versatile and can be enjoyed in many ways. The simplest is to eat it as a chocolate bar or in truffles. Prestat's Gianduja of Piedmont Truffle Cube offers a convenient way to savor the flavor in a truffle form.
You can also use gianduja as a spread on toast or pastries, melt it into hot drinks, or use it in baking. For a special treat, pair it with a glass of dessert wine or coffee to enhance its nutty notes.
- Try gianduja truffles for a rich, indulgent experience.
- Use gianduja as a filling for crepes or croissants.
- Add a spoonful to your morning coffee for a hazelnut twist.
Frequently Asked Questions About Gianduja
- Is gianduja the same as Nutella?
- No, gianduja is a chocolate-hazelnut paste used in confections, while Nutella is a commercial spread with additional ingredients like palm oil and sugar. Gianduja typically has a higher chocolate content and a more refined taste. If you prefer a more authentic hazelnut-chocolate flavor, choose gianduja over Nutella.
- Can I bake with gianduja?
- Yes, gianduja can be melted and used in recipes for brownies, cakes, or as a filling. It adds a nutty richness that pairs well with many desserts. Use gianduja as a substitute for chocolate chips in cookies for a hazelnut twist.
- How should I store gianduja?
- Store gianduja in a cool, dry place away from direct sunlight, ideally between 15-20°C (59-68°F). Avoid refrigeration as it can cause blooming and affect texture. Keep gianduja sealed in its original packaging to preserve freshness.
Product Facts: Gianduja Truffles from Prestat
- Gianduja of Piedmont Truffle Cube: Our Gianduja of Piedmont Milk Chocolate Truffles are a tribute to the Italian Hazelnut. Each truffle delicately balances the nutty, the sweet and the creamy. Every bite makes you feel like a child once again. Our Truffle Cube is filled to the brim with delicious truffles and contains 170g of chocolate. This truffle cube is perfect for those who want to experience the authentic taste of gianduja in a convenient, shareable format.
- Pink Marc de Champagne Truffle Cube: A bite of bubbly fit for any celebration. Our Pink Marc De Champagne Truffles are a hosting must-have. These white chocolate truffles are infused with grapes from Épernay, Champagne, filled with 62% dark chocolate ganache and lovingly dusted with powdered sugar, for a lavish delight. Our Truffle Cube is filled to the brim with delicious truffles and contains 170g of chocolate. While not gianduja, this truffle cube shows how Prestat combines unique flavors with premium chocolate, offering an alternative for those who want to explore beyond hazelnut.
Gianduja is a delightful chocolate that brings together the best of hazelnuts and cocoa. Whether you enjoy it in truffles, as a spread, or in baking, its unique taste is sure to please. Explore Prestat's gianduja offerings to experience this classic treat.



